Target marketing

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

Many businesses say they target "anyone interested in my services." Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

Who are our current customers, and why do they buy from us? We look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from our product/service.

Who are our competitors targeting? Who are their current customers? We don't simply go after the same market. We find niche markets that they are overlooking.

Don't risk making a bad impression with an unprofessional marketing piece. Each and every piece of material should represent our brand, our promise, and our value authentically and consistently. A cohesive marketing strategy and strong, consistent visual branding will not only help you communicate feelings of stability, credibility, and dependability, but they will also help the recipient make an important decision: keep or discard?

We provide quality marketing collateral that will leave a professional impression with your potential clients. Call us today at 1-877-493-EPAY(3729).

Ditch the pitch

According to Wikipedia, an elevator pitch is “a short summary used to quickly and simply define a product, service, or organization and its value proposition.” And just about every sales organization under the sun spends a lot of time trying to perfect that pitch.

The problem is that the standard elevator pitch tells your story – not your prospect’s story. So instead of spending time refining your elevator pitch, focus on building the story that features your customer as the hero. We will show you how.

Most salespeople see the sales process as a linear process. At some point, it has an end – the prospect will choose either you or your competitor. The truth is that those are not the only two endpoints. There’s another option – no decision – which is chosen all too often.

Studies show that 20 to 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. It’s only by challenging the status quo that you can get your prospects to see that change – i.e., adopting your solution – is necessary.

A common mistake is that too many sales people use slides, powerpoints and pitch books as a crutch and simply read the text to their audience. It is important to avoid the mistake of turning your sales presentation into a dog-and-pony show that describes how great we are - but doesn't address the needs of the customer. We give you the tools, the training and the materials to make "the difference".

Web-based media

When we refer to our sales and referral agents as "partners". We mean it. We offer registration of our corporate website and product landing pages with customization of the 1st level domain, contact information and links. This allows you to market our services, independently, without worry of losing credit of a sale due to your potential client contacting us directly.

Our agents can include links to their sites on their own marketing materials and emails, increasing your lead potential.

Creating your own Facebook, Twitter and LinkedIn accounts can be hugely successful when done properly, as can maintaining a blog. We can show you how to market effectively, generating a buzz about your office and driving new business to your front door.

Agents are offered corporate email addresses and are extended every image enhancing program available.

All we are waiting on is for you to pick up the phone and call us. 1-877-493-EPAY(3729).